HIGH SECURITY. FRICTIONLESS EXPERIENCE
Better user experience with heightened security. Fraud is increasing so there is an increasing need for stronger security and authentication systems. But customers expect a seamless experience and their patience for complicated security measures is low. If too many authentication layers are added, users will get deterred by the extra steps.
Security systems have to be strong while still providing ease. Ultimately, a frictionless user experience will drive growth through improved customer loyalty and retention. Risk-based authentication is a great solution because it can provide additional security while also offering a seamless flow of interactions. Using machine learning and customized rules, only suspicious transactions would need to undergo additional layers of authentication, thereby providing the least intrusive experience for users.