Adaptive Risk Based Authentication
WORLD OF ADAPTIVE RISK BASED AUTHENTICATION
We offer a unique frictionless solution for customers - for people who want, think and act mobile first. Introducing an intelligently orchestrated workflow solution with more fraud prevention and multi-factor authentication steps that don't come as friction to a customer.
HIGH SECURITY. FRICTIONLESS EXPERIENCE
Better user experience with heightened security. Fraud is increasing so there is an increasing need for stronger security and authentication systems. But customers expect a seamless experience and their patience for complicated security measures is low. If too many authentication layers are added, users will get deterred by the extra steps.
Security systems have to be strong while still providing ease. Ultimately, a frictionless user experience will drive growth through improved customer loyalty and retention. Risk-based authentication is a great solution because it can provide additional security while also offering a seamless flow of interactions. Using machine learning and customized rules, only suspicious transactions would need to undergo additional layers of authentication, thereby providing the least intrusive experience for users.
FEATURES & BENEFITS
Widespread use
Plenty of government agencies both use and promote risk-based authentication. Consumers have likely either heard about this technique or used it in the past, so it shouldn't surprise them.
Few deployments
Set up your system properly, and it won't always spring into action. For example, MasterCard says 80 percent of transactions should be categorised as low risk, with no extra steps from consumers required.
Plenty of danger
Hacks are expensive. In one published incident, hackers gained access to 12 million unencrypted credit card details. Consumers will blame you for allowing this type of breach.
Proven compliance
Some companies, including those in the banking sector, must demonstrate that they meet stringent rules regarding safety. Adopting risk-based authentication principles can help you prove that you put security first.